A website redesign is a detailed process of revamping your site, which includes updating content, refreshing layouts, and improving navigation for better conversions and site performance. Your website is the face of your business and forms the foundation of your digital identity. A website consists of two parts–the backend and the frontend. The backend or the code drives the website and its functionalities, while the frontend determines the look of your site. A website redesign is the overhauling of any (or both) of these two parts.
Your website is the face of your business and forms the foundation of your digital identity. A website consists of two parts–the backend and the frontend. The backend or the code drives the website and its functionalities, while the frontend determines the look of your site. A website redesign is the overhauling of any (or both) of these two parts.
The inception of every redesign has a background story. The reasons behind the decision to redesign could be varied, but what constitutes every website revamp project is an apparent conflict and a proposed resolution with an action plan. The process of implementing this action plan has been discussed in detail in this guide. However, before diving into the process of a website redesign, it is crucial to understand the fundamental purpose of the redesign.
Rebranding is a marketing strategy to change the perception of an organization for business reasons. It helps the company stand out among a pool of competitors. Rebranding becomes mandatory in certain circumstances like mergers for instance.
Launching a product or a service line invariably calls for a redesign to accommodate the new features and functionalities. Companies take this step for various reasons that can range from rebranding or repositioning themselves in the market to. Nevertheless, it needs team effort and extensive involvement of developers and design resources. Whenever possible, launch a minimum viable product (MVPs). Either roll out a new feature with limited functionality or on a subset of pages. With MVPs, you can prove impact quickly and get more resources.
When you decide to add new functionalities, tweaking your website’s current layout becomes inevitable. Since functionalities in websites can directly affect your business, you must ensure that the feature you want to add to your website meets your desired business goals.
CRO doesn’t focus on getting more site visitors but instead focuses on driving conversions from the existing user base. This way, you do not have to make an effort to get more people on the site. Therefore, having data backing your insights is crucial.
The insights from both qualitative and quantitative data can catapult your conversions when adapted wisely to your CRO program. These insights mainly feed into the next leg of your CRO journey in the form of actionable inputs that you must implement to optimize your website conversions. However, sometimes these optimizations require you to rethink your website functionality or design, and that’s when you might have to overhaul your site for the sake of improving conversions.
Website designs are bound to change with time and user behavior. Your website might be outdated, that is, it uses an outdated software, obsolete backend system, is not mobile-friendly, etc., which calls for a radical redesign. With a massive hike in mobile searches, you can’t sit back with your website without making it mobile responsive.
SEO determines how easily and quickly your customer finds your website. The major roadblock for Google crawlers to find your website is when it has graphics without alternative text; it has poorly used HTML tags; and irrelevant keywords.
Evaluating the website SEO through online tools such as SEOptimer, Website Grader, etc., to detect some glaring mistakes in your optimization could be helpful.